In 1987 Bruce Nyborg, along with other investors, purchased a block of buildings located along the old Yellowstone highway south of Rexburg, Idaho. They began selling irrigation and potato equipment to local farmers and ranchers. A short time later, they also became dealers for Double L and Lockwood Equipment. In 1997 the machinery lines were sold to a local company and Bruce began specializing in used potato equipment. He saw the need for used potato equipment since new equipment was becoming more expensive.

Dealing with people all over North America, Bruce would take pictures of his equipment and overnight the photos to the interested customers. Now with the latest technology at hand, Bruce has pictures of his equipment on his website updated daily making it easier for customers to view the equipment they need. Bruce also advertises in several industry magazines which draw calls from all across the continent. He works with individual farmers, dealers, manufacturers and auction houses.

Most of the equipment is brought to the Rexburg headquarters where it is inspected and, if necessary, completely refurbished. As for the future, Bruce is looking at expanding his used equipment business into other areas.